Culture and Business

I have often talked about the most difficult challenge to overcome in the pursuit of winning is the leader’s ability to help their team make behavior changes that will result in the team member’s [...]

At Castro Roofing, we have our four-year mission, which we call our Everest Mission — to be the world-class leader in the roofing industry, with unmatched talent and 1,000 service agreements by [...]

Luck is a force that is out of your control; it is believed that success or failure is apparently brought by chance rather than through one’s own actions. People who believe in luck often [...]

When something isn’t working, when is it time for a change? Years ago, I worked with a landscaper who would take care of the trees and grass on my property. He never talked to me about how we [...]

Before I realized roofing was hard work, it was a game for me — a challenge. I tackled my first roof at the age of 11, and back then, the work was simply a race to see if I could pull more [...]

This month, in “It Pays to Maintain” we’ll be crunching the numbers to find the true value of roof maintenance. Your business’ roof has a finite life expectancy. The average roof needs [...]

Depending on the book you read or the person you ask, you will find different answers to the question. “What is the #1 responsibility of a leader?”. A good leader is someone who has the unique [...]

The Story If there’s one thing I’ve always personally taken pride in, it’s the landscaping of my home and roofing business. I believe it’s important to take care of your property and having [...]

Before I realized roofing was hard work, it was a game for me — a challenge. I tackled my first roof at the age of eleven, and back then the work was simply a race to see if I could pull more [...]

“First and foremost, we are about our employees and their work environments. That’s why safety is a priority for us. The monetary savings is just icing on the cake.” As commercial roofers, we’re [...]