How Marriage Is Like Roof Maintenance
We like to remind those in charge of commercial roofs about the importance of long-term thinking, because some facilities managers prefer the short-term fixes to a longer-term solution. Every roof gets old and deteriorates, but choosing good materials and great workers to install and maintain the roof will make it a lot more cost-effective over the years.
For Better or for Worse
I liken the long-term mindset of roof maintenance to something that might seem totally unrelated at first: getting married. How does that work?
Well, some people focus most of their energy and attention on the wedding day (a short-term mindset) instead of the marriage (which is a long-term scenario). The problem is, if the only thing you’re worried about is the wedding day, you aren’t preparing for all the stuff that marriage will demand of you.
Similarly, roof maintenance can be focused on the leak you have today, or it can be about a long-term maintenance plan that’s centered around prevention and maximizing the longevity of your roof.
Through Storm Hawks, we offer a Maintenance Membership Program. At the higher levels of membership, we’ll proactively look at your roof once or twice per year to check and see how it’s doing. You’ll save yourself a great deal each year this way, and even better, your roof is more prepared to withstand heavy natural disasters like hurricanes and tornados.
You know, like marriage.
Storm Hawk Commander-in-Chief,
Rudy Rodriguez
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